Press Release | Format | Template | Sample | Word
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The first line of any press release must be the data of its release, featured prominently at the very top of the page. Directly below that comes the headline, which should be no longer the 100 words or so. Remember, you only get one chance to make a first impression, and the impression your headline makes on the audience is the deciding factor in his or her decision of whether or not to read the rest of what you have to say. If the story is complex, you may also want to include a very quick deck, or subhead, that encapsulates the heart of what you will say in your story.
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How to Write a Press Release
The first paragraph of your Press Release should continue weaving a web of interest around your audience, making it difficult for the readers to take their eyes off your story. After that, with you readers firmly in hand, it’s time to dive into the who, what, where, when and why of your story.
After you’ve finished with your tale, a proper Press Release includes what is often called your company’s “boilerplate”. This is a quick, standard description of what your company is about, what it does, and who it is. This boilerplate is a sort of branding, and should appear on all your company’s publications, especially on all its Press Releases.
And, now that, hopefully, you’ve captivated an audience, you’ll certainly want to end your press release with a name, phone number and email address to which any and all can direct further inquiries.
There are many free Press Release Templates available online for download at no cost. The majority of them are for Microsoft Word, with more and more being offered for Google Docs every day. You don’t need to be satisfied with generic templates, because there are templates available that are most suitable for virtually any topic.
These Press Release Templates are basically press releases written in the style appropriate for the announcement of a new plant opening, a new product, a personnel change or any other topic. There will also be the option of downloading your company’s logo in various locations and over different lengths.
Many of these Press Release Templates will be advertiser supported, and you may also run into an interesting twist. The sites often offer an internal advertisement of their own services in writing press releases, starting from the input you provide in your efforts to write the press release yourself, and this offer is usually made right after the end of the template. This is because Press Release Templates are very simple, but writing a good Press Release is rather difficult, and they are betting on the fact that you just might want help.
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