Title: The Most Effective Marketing Plan In Real Estate
Author: David L. Rutledge
Last saved by: Charles Gendron

Real Estate Marketing Plan

The Most Effective Marketing Plan In Real Estate
Designed & Implemented To SELL Your Home Quickly!

1.	www.therutledgeteam.com, www.raleighbetterhomes.com, www.kw.com, &  www.trianglebetterhomes.com With 4 domain names to bring Buyers to Rutledge Team listings, strong Internet presence is generated.
2.	Homes and Land Magazine – The Rutledge Team uses full page ads in every issue of this long-shelf-life publication complete with an 800 phone number for each listing so that additional information can be obtained by the interested prospective Buyer.
3.	A Visual Tour of your home will be created and placed on the Internet to convey your home’s appeal. This Visual Tour will also be available on CD for visitors to take with them when they come to your home.
4.	Your home is added to www.realtor.com as a “SHOWCASE” home that allows for lots of detail & can generate a lot more interest.
5.	A David Rutledge/Keller Williams yard sign - The sign in your yard is designed not only to draw attention from passing traffic, but also to encourage would be Buyers to get additional information about your house from the Rutledge Team since they know your home better than other agents.
6.	An 800 Number Rider On the Yard Sign – This helps to keep interest up in a prospective Buyer by providing more information while the prospect is still in front of the property. This number is also included with all print ads.
7.	BRANDING – A major effort is put on “branding” your home by using its most unique or identifying features. At the end of a day of seeing many houses, we want the prospective Buyer to have no problem remembering yours and in a positive light.
8.	Professional Quality Flyers – Carefully selected photography is used to create a flyer that communicates the branding theme using humor and other devices that increase the likelihood of them being read and remembered.
9.	Enter Your Property Into The MLS System – Since most Buyers will be generated from this source, The Rutledge Team uses the MLS information to begin the branding idea in the Buyer Agent’s and Prospective Buyer’s heads.
10.	Flyers On The Yard Sign – If passersby have an interest in your house, we want them to have carefully prepared promotional material to take away with them and to share with others.
11.	Distribution Of The Flyers – This is done via E-mail, regular mail, and delivery to other agents, known house hunters, neighbors, and any other groups that might  help us spread the work about this particular house.
12.	Easy Communications With The Rutledge Team. David Rutledge and the team members offer their direct line phone numbers and have them on 8AM to 9PM weekdays, 9AM to 6PM Saturdays, and Noon to 6PM Sundays with frequently checked voice mails on these and office numbers. If you or Prospective Buyers have the need, we can be reached.

13.	Preparing Your Home – This very important part of the marketing plan involves you – the homeowner – and The Rutledge Team as we prepare your home to make the best first impression possible. This results in a faster and higher-priced sale for the home.
14.	Honest feedback – After each showing in several ways including via e-mail if appropriate.
15.	Focus On Selling Rutledge Team Listing First – The way The Rutledge Team marketing system is set up is to direct all buyer calls to us since we have more knowledge of and interest in selling your home than any other Realtor.
16.	Past Clients – The Rutledge Team markets its new listing to a large data base of past clients on a monthly basis.
17.	Call-Arounds – All the neighbors of a new Rutledge Team listing are called so that any friends or relatives that want that neighborhood can be steered to your house.
18.	Recommended Selling Agent Bonus – The Rutledge Team recommends a selling agent bonus if a contract is not negotiated within the first 30 days or if there are a large number of active listings for sale in your area and price range. The Rutledge Team excludes its members from this bonus if we sell it ourselves.
19.	Preparation For Inspection – Many Buyers become disenchanted with the home they are buying when the inspection report comes back with negative surprises. The Rutledge Team works with its listed homes so that our Owners know what to expect and can take care of obvious things least expensively before they are found by the Buyer’s inspector. Negotiating repairs can be a critical second round of negotiations and can overwhelm newer, less experienced agents. 
20.	Pre-Qualify All Potential Buyers – The Rutledge Team believes it is of utmost importance to insure that a potential home buyer is pre-approved before a purchase agreement is written on your house. If we are not the selling agent we always recommend that we get at least a pre-approval letter from a lender before we take your house off the market.
21.	Negotiating The Best Possible Contract – This is where the rubber meets the road, it doesn’t matter how good the marketing program is, or how many offers you get, if your agent is not a good negotiator not only will you not get the best deal but often the house won’t get sold. The Rutledge Team takes pride in this area of our business, in fact, we have sold dozens of homes that other agents had listed and couldn’t sell.
22.	Following Through After An Accepted Contract – This is another very important part of the real estate transaction. There are literally dozens of things that can cause a real estate transaction to fall apart. If the agent is not experienced in having hundreds of transactions, and having the hands-on experience in this area, this could cause a deal collapse at the last minute.