Doggie Daycare Business Plan | PDF | RTF | Word

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Doggy daycare can be a fantastic business to start if you are an animal lover because all pet owners need to house their dogs away from home occasionally. Your enthusiasm is not enough to make the business a success; you’ll need to carefully develop a doggy daycare business plan to outline your strategy, operation, costs, and related information.

How to Write a Doggie Daycare Business Plan

The business plan should feature around six or seven sections, but this is flexible depending on the particular type of business:

• Executive summary
• Company description
• Services/products
• Market analysis and strategy
• Organization/management
• Finances

Although the executive summary is the first part of the plan, you should write it last, as you will be more prepared to summarize the plan after you’ve written the rest of it, and it is particularly important that it be persuasive and concise, because it is the first information a potential investor will read. The summary should describe your business’s mission and underlying philosophy, the business problem and the solution you offer and the actual services, the finances you seek with projected earnings, and relevant marketing and management strategies, if they are particularly notable.

Services and Marketing

Considering the services you plan to offer and the market in which you’re offering them is the right place to start. This means thinking about whether you will offer grooming or training, and researching the market to cater to its needs. About 35% to 40% of households in the US own dogs, so any medium-size or large city would need multiple doggy daycare providers. You will need to research whether there are already enough in your area, and which type of dog owner you want to cater to. For example, if there are many affluent dog owners in your area, they may be more receptive to luxurious treatment, such as fancy grooming services and elaborate recreational services, whereas less wealthy customers may care more about basic needs.

After researching local customers and other doggy daycares, you’ll have the information needed to choose the services you will offer, including overnight housing and training.

Organization

Next, you need to decide how many employees you need to hire to provide these services, including people who take care of the dogs, and people who work more in management or customer service. It is important to show clients and investors that your employees are qualified to manage the business and take care of dogs properly.

Finances

Now comes the math: You have to list in detail your expected monthly expenditures and revenues over one year. Expenses will include monthly rent, overhead, and employee payments, as well as all dog supplies, such as food, enclosures, recreational items, leashes, sleeping pads, grooming supplies, cleaning supplies, and so forth. Then, specify how much you will charge for each type of service, and how much revenue you realistically plan to make each month.

By considering all aspects of your business mentioned above, you will put yourself in the best position to create a doggy daycare with a realistic chance of serving the community well and turning a profit.